In a survey concluded in March 2020, gauging the use of personalization among marketers in the United States, it was found that 78 percent of responding marketers were using personalization in e-mail marketing, compared to 31 percent who were using personalization in mobile apps. Website personalization was used by 56 percent of survey participants.
Digital channels in which personalized communication is used in the United States as of March 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Evergage. (April 22, 2020). Digital channels in which personalized communication is used in the United States as of March 2020 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/451788/digital-marketing-channels-with-personalized-communication/
Evergage. "Digital channels in which personalized communication is used in the United States as of March 2020." Chart. April 22, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/451788/digital-marketing-channels-with-personalized-communication/
Evergage. (2020). Digital channels in which personalized communication is used in the United States as of March 2020. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/451788/digital-marketing-channels-with-personalized-communication/
Evergage. "Digital Channels in Which Personalized Communication Is Used in The United States as of March 2020." Statista, Statista Inc., 22 Apr 2020, https://www.statista.com/statistics/451788/digital-marketing-channels-with-personalized-communication/
Evergage, Digital channels in which personalized communication is used in the United States as of March 2020 Statista, https://www.statista.com/statistics/451788/digital-marketing-channels-with-personalized-communication/ (last visited November 23, 2024)
Digital channels in which personalized communication is used in the United States as of March 2020 [Graph], Evergage, April 22, 2020. [Online]. Available: https://www.statista.com/statistics/451788/digital-marketing-channels-with-personalized-communication/